Corum Watches
1955 The founder of Corum, René Bannwart, was called upon by his uncle Gaston Ries to assume joint management of the watchmaking workshop he had been running since 1924 in La Chaux-de-Fonds. Together they transformed this small private label watch factory into a unique brand all their own.1956 The first CORUM watches to appear on the market were greeted with great success. The distinctive CORUM style was born.
This partnership was perfect – the uncle brought an eye for detail and the nephew an eye for beauty. All that was lacking was a name.
The partners were fascinated by one particular word: “Quorum” which means “the minimum number of persons present required to enable a meeting to hold discussions and take valid decisions. The Quorum is then said to have been reached”. They simplified the spelling of the word to “CORUM”.
The emblem, a key pointing skywards, which embellishes the dial, symbolizes the brand slogan “the key to perfect time.”